Singapore-based DDB group has designed a set of witty puzzle pieces: Modular flat-packed alphabets which can be connected to form furniture.
So if you open up a pack of flat-packed alphabets that spell C-H-A-I-R, you know that you are going to build a chair. It isn’t as intuitive as IKEA’s DIY furniture where you know instinctively how to piece each separate part together, but it isn’t rocket science with these either, and therein lies the magic of it: all you have to do is slot the pieces together and VOILA, a Chair.
It’s child’s play really, and you can imagine your 5-year-old fixing it up and learning how to spell the product correctly while at it.
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